Camden Tools

Tradespeople buying DeWalt, Makita and Knipex were landing on a rainbow low-poly hero set in Century Gothic. Everything else about Camden said "serious supplier". The homepage said the opposite.

The redesign had to earn trust from trade buyers and still feel friendly to DIY customers. It had to do that across 21 country storefronts, without running two sites, and in the Nuxt stack the team already runs.

Workshop Paper: warm paper, a hairline drafting grid, square corners, and one orange used two or three times per screen. Headlines use the width axis of Archivo, so they can go condensed without changing typeface. Dark mode is its own set of tokens, not an inverted filter.

One toggle splits the audience. Trade sees prices ex VAT and trade calls to action. DIY sees prices inc VAT and friendlier copy. It is still one site.

For car parts you type a plate. The site reads the DVLA record, and when that is ambiguous you pick your exact variant rather than letting the site guess. Every part then tells you why it fits. Plates work for 46 countries, and the UK parser decodes every numbering scheme since 1903, live as you type.

We built it as a production-ready prototype in their own framework, then ported it into their codebase.