Strike

Strike is a Dutch sales agency with two audiences: installers who need good leads, and students who could become great advisers. Halfway through, it became clear the site's biggest job was recruiting.

So it had to feel premium to a partner, exciting to a twenty-year-old, and show up when someone searches for a sales job.

The three slanted bars in the Strike E are also the three stages of their sales funnel. So we made them literally that: the bars build the funnel, the marquee, the buttons and even the 404 page.

On the careers page a teal line fills as you scroll, and each role lights up when the tip reaches it. Headlines fill in word by word. Buttons lean toward your cursor. Every bit of motion switches off for people who prefer less.

Each vacancy has its own page, listed on Google for Jobs and with its own share card. We also send monthly reports: the last one covered 40 improvements and brought ten pages up to WCAG AA contrast.